Women’s title game gets Easter bounce as Bruin beatdown nears ten million
Easter Sunday continues to fuel milestone sports viewership, as the NCAA women's basketball national championship entered rare territory despite an...
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
The Needle: How much longer can the Men’s Final Four air on cable?
On the latest edition of "The Needle," a look at how much longer the Men's Final Four can conceivably continue...
NCAA women’s tourney trails past two years, still on higher end historically
Viewership for the NCAA women's basketball tournament is trailing the past two years heading into the Final Four, but remains...
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed...
Netflix MLB opener just shy of three million mark
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted about...
UConn-Duke unforgettable on the court, unremarkable in the ratings
If extraordinary on the court, UConn's classic win over Duke was a pretty average television draw in its highly-rated window.
MLB’s return to NBC hits Opening Day high
The new era of Major League Baseball on NBC began on strong note.
The Needle: NBA vs. MLB Tale of the Tape, Part III
A deep dive into how the NBA and Major League Baseball compare as television draws, in the wake of the...
The method(ology) to March Madness: Record-setting start in new Nielsen era
For an event as consistently strong as March Madness, viewership simply rising in line with Nielsen's methodological changes equals a...
Men’s March Madness opens with usual viewership milestone
The NCAA men's basketball tournament opened at a viewership high -- again.
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