SMW Live from the Upfronts

NBC Sports is adding another NFL game in Week 17 of the regular season taking place on Saturday, Jan. 2 at 4:30 PM ET. The game will precede the Peacock NFL Exclusive game taking place at 8 PM ET. With the addition, NBC will be airing 22 regular-season games, along with the NFL Hall of Fame Game in the preseason and three postseason matchups.

NBC Sports broadcasters Mike Tirico and Bob Costas appeared on stage and discussed the company's sports portfolio. Costas noted that Tirico was the first winner of a scholarship in his name at Syracuse University. NBC opens the NFL season with the Kickoff game featuring the defending Super Bowl champion Seattle Seahawks on Wednesday, Sept. 9

Play-by-play announcer Andrés Cantor appears on stage to discuss the FIFA World Cup 26 presentation airing across Telemundo and Peacock. As the Spanish-language rightsholder for the tournament, Telemundo is airing all of its 104 matches, which are also streaming on Peacock.

NBCUniversal chairman/global advertising and partnerships Mark Marshall discussed the Sunday night sports programming at NBC Sports early in the Upfront presentation. The company is airing live sports across the NBC broadcast network and Peacock (with select simulcasts on NBCSN) from the NFL, NBA and MLB.

Welcome to "SMW Live from the Upfronts," a live update page with the latest news and information from the television Upfront events throughout the week in New York City. NBCUniversal and Versant lead off the day from Radio City Music Hall. Updates to follow.