The Needle: NFL goes big with 2025 schedule
Welcome back to "The Needle," a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt...
Welcome back to "The Needle," a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt...
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big gains for...
A look at whether the NHL ratings story is incomplete without noting the league's Canadian viewership.
After drafting off of an NBA Game 7 lead-in last year, the Formula 1 Miami Grand Prix fell back to...
The Caitlin Clark effect extends even to the preseason.
A pair of all-time Game 7s delivered the two largest audiences of an otherwise quiet opening round of the Stanley...
The final first round NBA playoff game ever on TNT was its most-watched in 16 years.
The Kentucky Derby delivered a viewership milestone for the second-straight year.
In the new edition of "The Needle," a look at ABC's puzzling decision to air F1 on Sunday instead of...
The NFL Draft averaged its largest audience on record, save for the anomalous COVID edition five years ago.
© 2026 Jon Lewis, Sports Media Watch