The Needle: Was women’s title game audience half-empty or half-full?
In the newest edition of "The Needle," a breakdown of viewership for the women's basketball national championship game.
In the newest edition of "The Needle," a breakdown of viewership for the women's basketball national championship game.
Luka Doncic's much-hyped return to Dallas as a member of the Lakers delivered a season-high audience for ESPN.
The college basketball season ended on a strong note on the court -- and in the ratings -- as a...
If less than half the audience of last year's all-time record high, Sunday's lopsided NCAA women's basketball national championship delivered...
Featuring four #1 seeds for just the second time, the NCAA men's Final Four hit a multi-year viewership high.
Viewership for the NCAA Women's Final Four came nowhere close to last year's historic levels, but still remained among the...
The latest chapter of the LeBron James-Stephen Curry rivalry delivered one of the stronger audiences of the season on cable.
In the debut of a new SMW feature, a look at what a good audience might look like for the...
If nowhere close to last year's heights, viewership for the NCAA women's basketball regionals did not fall all the way...
Out-of-home giveth and out-of-home taketh away, as last year's Easter-inflated Elite Eight viewership set a bar too high for this...
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