Super Bowl audience revised upward
For the second time in four years, the Super Bowl audience has been revised upward after the fact.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
Daytona 500 audience rebounds despite competition
Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years.
Combined Winter Olympics audience remains well above Beijing
Winter Olympics viewership continues to rebound from the lows of Beijing four years ago.
NBA All-Star Game hits high in return to NBC
In its return to broadcast television on NBC, the revamped NBA All-Star Game bounced back both on the court and...
Linear leads way as NBA remains up at All-Star break
NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners.
Duke-UNC thriller is rivals’ top meeting since Coach K’s farewell tour
A thrilling chapter of the Tobacco Road rivalry delivered in the ratings.
NBC Olympics viewership again benefitting from combined windows
The combination of live afternoon and primetime windows has boosted NBC's audience for the Milan-Cortina Winter Games.
Super Bowl rating back under 40 as ho-hum game posts rare decline
The ho-hum Seahawks-Patriots Super Bowl was the first in five years to post a decline in viewership from the prior...
Why Patriots-Seahawks could set new Super Bowl record, even if fewer tune in
The annual Super Bowl ratings and viewership prediction.
Early numbers show increase for Winter Olympics Opening Ceremony
In the early returns, the Opening Ceremony of the Winter Olympics posted a sizable gain over four years ago --...
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