UFC grows in second CBS outing
The UFC followed up a strong showing on CBS last month with an even better performance last weekend.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
NBA Play-in viewership up thus far in streaming debut on Prime Video
Now airing exclusively on streaming, NBA Play-in Tournament viewership is nonetheless trending ahead of last year on cable.
WNBA Draft viewership up, hits seven figures for third-straight year
It is increasingly clear that the growth in women's basketball viewership is no flash in the pan.
Solid audience for NBC’s Sunday Night Baseball debut
"Sunday Night Baseball" was not exactly a home run in its NBC debut, but whether on the diamond or in...
NBA regular season audience sees marked increase in year one of rights deal
The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA regular...
Masters scores back-to-back highs for McIlroy’s back-to-back wins
Rory McIlroy's flair for the dramatic again lifted viewership for the final round of the Masters.
Depleted Lakers’ first game post-injuries draws strong Easter audience
It remains to be seen if LeBron James alone is enough for the Lakers to stay competitive on the court,...
NCAA men’s title game audience up despite move from broadcast to cable
Perhaps it is too early to write the obituaries for championship sporting events on cable. Monday's Michigan-UConn NCAA men's basketball...
Women’s title game gets Easter bounce as Bruin beatdown nears ten million
Easter Sunday continues to fuel milestone sports viewership, as the NCAA women's basketball national championship entered rare territory despite an...
The Needle: How much longer can the Men’s Final Four air on cable?
On the latest edition of "The Needle," a look at how much longer the Men's Final Four can conceivably continue...
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