News: Paramount, Versant, SportsBubble and more
Paramount is not planning to spin off its cable networks; Versant wants to continue working with Peacock; and SportsBubble is...
Amazon
NBA announces first Prime Video games
The NBA will begin its streaming-exclusive era with the Celtics, Knicks and Lakers.
Breaking down the TV bundle options in 2025
With massive changes announced seemingly every day this month, one might be reasonably confused as to what the sports streaming...
News: MLB Olympics, Charissa Thompson, Sam Ponder and more
MLB is talking to LA28; Charissa Thompson sees a "shakeup" surrounding FOX NFL coverage; and Sam Ponder discusses her exit...
Amazon sets NBA roster, adds Brent Barry, Hornets’ Collins and Curry
Amazon Prime Video is making its own noise during NBA free agency.
MLB media rights: Who should get the expiring ESPN package?
A detailed look at the contenders and best options for the ESPN MLB rights package that expires at the end...
Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by...
Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Coke 600 hits low, loses pace, but trends younger in Prime debut
The NASCAR on Prime Video era began with room to grow in the ratings.
The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
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