From Sports Media Watch, a one-stop page for sports ratings news.

Last weekend’s final round of the U.S. Women’s Open averaged 1.3 million viewers on NBC across a Nielsen-measured linear audience (0.8 rating, 1.25M viewers) and a streaming audience tracked by Adobe Analytics — trailing only 2023 (1.6M) as the highest for the event since Michelle Wie’s win in 2014 (2.0M).
Nelly Korda’s win, which peaked with 2.2 million in the 7:45 PM ET quarter-hour, increased 78% from last year.

Last Sunday’s final round of the British Open averaged a combined 4.1 million viewers on NBC across Nielsen and Adobe Analytics, marking the highest average since 2022 (4.73M). Scottie Scheffler’s win, which peaked with 6.1 million in the 1:30 PM ET quarter-hour, increased 21% over last year (3.39M).
The full weekend averaged 3.6 million, up 22% from last year — and the full four-day average increased 16% to what NBC said was “more than two million.”

The complete U.S. Open averaged 2.9 million viewers across NBC and USA Network (Nielsen + Adobe Analytics), trailing only last year (3.1M) as the most-watched East Coast-based edition of the tournament since 2013.
Sunday’s final round averaged 5.4 million, down from last year’s 5.9 million. Viewership had been trending up 4% from last year prior to a weather delay.

Thursday’s opening round of the PGA Championship averaged 955,000 viewers on ESPN, down from the past two years (1.1M each year). Viewership peaked at 1.1 million in the 6:30 PM ET quarter-hour.






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