From Sports Media Watch, a one-stop page for sports ratings news.
Sunday’s rain-delayed NASCAR Cup Series race from Pocono (Pa.) averaged 1.87 million viewers on Amazon Prime Video, per the Nielsen “Big Data” metric — down from the equivalent race last season at New Hampshire (1.94M). Last year’s Pocono race aired on USA Network in July — on a weekend of unusually significant breaking news — and averaged 2.4 million (per the Nielsen “panel only” metric).
Chase Briscoe’s win, which peaked with 2.13 million in the 7:15 PM ET quarter-hour, had a median age of 56.1 — compared to 63.2 for last year’s New Hampshire race.
The inaugural NASCAR Cup Series race from Mexico City averaged a 1.0 rating and 2.10 million viewers on Amazon Prime Video, per the new Nielsen “big data” metric. Shane Van Gisbergen’s win, which peaked with 2.45 million in the 6:15 PM ET quarter-hour, had a median age of 54.3 — the lowest for a Cup Series race since 2017.
The corresponding Xfinity Series race averaged a 0.49 and season-low 868,000 on CW.
Sunday’s NASCAR Cup Series race from Nashville averaged a 1.0 rating and 2.06 million viewers on Amazon Prime Video, per the new Nielsen “Big Data” measurement — which would rank as the smallest audience yet for the five-year old race. Last year’s edition aired on NBC and averaged 3.24 million, per the traditional Nielsen panel-only metric.
Ryan Blaney’s win, which peaked with 2.21 million in the 10 PM ET quarter-hour, increased 10% over last year and 23% over 2023 among viewers under 35. As was the case for the Coca-Cola 600 a week earlier, the median age of 56.8 was lower than for a typical NASCAR race on linear television (62.8).
Sunday’s NASCAR Cup Series Coca-Cola 600 from Charlotte averaged a 1.2 rating and 2.72 million viewers on Amazon Prime Video, according to the new Nielsen “Big Data” measure that Prime is transacting on in its debut season. Per Austin Karp of Sports Business Journal, the race averaged 2.6 million using the traditional “panel-only” Nielsen measure that is directly comparable to past years.
For a full breakdown of the numbers, see this article.
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