From Sports Media Watch, a one-stop page for all sports ratings news.
Jon Lewis
Last weekend’s Saturday night NASCAR Cup Series race from Daytona averaged a 1.8 rating and 3.30 million viewers on NBC, down 10% in ratings and 6% in viewership from last year (1.9, 3.5M). The race was delayed a half-hour due to a red flag, during which viewership dipped by 10 percent from the previous half-hour.
Ryan Blaney’s win, which peaked with 3.6 million viewers, was still the most-watched Cup Series race since Talladega in April. Not coincidentally, it was also the first race on broadcast television since Talladega.
The corresponding Xfinity Series race drew a 0.6 and 1.09 million on CW, up 35% and 33% respectively from last year on USA (0.46, 820K) and the largest audience for the race since 2018 on NBCSN.
The previous Saturday night at Richmond, the Cup Series drew a 0.75 and 1.4 million on USA Network — down sharply from last year, when the race was run on a Sunday night (2.22M).
Source: NASCAR
Jon Lewis
Sunday’s NASCAR Cup Series race from Watkins Glen averaged a 1.0 rating and 1.85 million viewers on USA Network, up slightly from last year’s race, which aired in September opposite the NFL (1.81M). Compared to Richmond on the same August weekend last year, viewership fell 17%.
Shane Van Gisbergen’s win, which peaked with 2.0 million at the conclusion, ranks as the least-watched Cup Series race since rain-drenched Saturday night event from Atlanta in June (1.61M).
The corresponding Xfinity Series race averaged a 0.6 and 1.1 million on CW Saturday afternoon, up 40% from last year’s September edition on USA (778K) and the most-watched Xfinity race at the track since 2018. Connor Zilisch’s win, which was marred by his postrace fall in victory lane, peaked with 1.47 million in the 6:30 PM ET quarter-hour.
Source: NASCAR
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