NFL Week 10 a mixed bag as marquee windows decline
The NFL's two highest-profile TV windows hit season-lows in Week 10.
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The NFL's two highest-profile TV windows hit season-lows in Week 10.
The NFL had arguably its strongest afternoon of the season in Week 8.
Much like the other demographics, NFL viewing among young women is much more influenced by the action on-the-field than off.
Even with another Cowboys rout, Sunday Night Football continues to clean up in the ratings.
Thursday Night Football has started the season with its two largest audiences since moving to Amazon.
Ratings and viewership mostly declined on the first Sunday of the NFL season.
A four-year high for the AFC title game.
Another near miss for "America's team" resulted in one of the biggest Divisional Round audiences on record.
A decent matchup helped Thursday Night Football past the ten million viewer mark for just the third time since September. ...
Week 14 of the NFL season brought daytime gains and primetime declines.
© 2026 Jon Lewis, Sports Media Watch