NBA openers dip, but Sunday audience at Easter levels behind Wemby, NBC
If off from last year's high, the NBA Playoffs got off to one of its better starts of late in ...
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If off from last year's high, the NBA Playoffs got off to one of its better starts of late in ...
Now airing exclusively on streaming, NBA Play-in Tournament viewership is nonetheless trending ahead of last year on cable.
Despite a move from linear television to streaming, the NBA Cup semifinals posted a healthy increase over last year.
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no match for ...
One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
One month into the new NBA media rights deal, viewership remains well above the same point last year.
A thriller between the Lakers and Timberwolves scored the third-largest opening round NBA playoff audience since the current media rights ...
Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
NBA viewership has almost fully rebounded from the much-publicized double-digit decline at the start of this season.
In an offshoot of the "Coach Prime" effect, Colorado's Travis Hunter won the Heisman before the event's largest television crowd ...
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