The Needle: Is the NBA ready for Prime’s Game 7?
On the latest edition of "The Needle," a look at the stakes and expectations for the first streaming-exclusive NBA Game ...
Tag: NBA on ABC
NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
The first round of the NBA Playoffs had a strong close, with Sixers-Celtics hitting a milestone leading out of the ...
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league's playoff viewership.
NBA openers dip, but Sunday audience at Easter levels behind Wemby, NBC
If off from last year's high, the NBA Playoffs got off to one of its better starts of late in ...
NBA regular season audience sees marked increase in year one of rights deal
The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA regular ...
News: NFL on Netflix, Doc Rivers, Dianna Russini and more
Netflix reportedly "would love to find a way to" acquire the NFL season opener; Doc Rivers is reportedly not expected ...
NBA’s Sunday gains help offset “Saturday Primetime” slide
Saturday night was not all right for NBA games this season, but the league's expanded Sunday slate has helped make ...
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league's biggest television draws, the Warriors are not exactly moving the needle in Stephen Curry's absence.
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA games on ...
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, the second edition of NBC's "Sunday Night Basketball" improved on the first and hit ...
