On the Air: NBC’s NBA throwback and what it can use going forward
On the latest "On the Air," Armand Broady breaks down what worked during NBC's NBA "throwback" broadcast.
Tag: NBA on NBC
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA games on ...
Bob Costas, Hannah Storm, to headline “throwback” NBA game on NBC
NBC Sports is bringing back many of the broadcasters associated with its 1990s-era NBA package for a special "throwback" game ...
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, the second edition of NBC's "Sunday Night Basketball" improved on the first and hit ...
NBA All-Star Saturday also hits high in broadcast TV debut
Benefiting from the same factors that boosted last Sunday's NBA All-Star Game, the NBA All-Star Saturday festivities also rebounded in ...
News: Netflix, ESPN, Jalen Rose and more
Ted Sarandos talks about Netflix's interest in NFL rights; Jimmy Pitaro discuss ESPN's future with The Walt Disney Company; and ...
NBA All-Star Game hits high in return to NBC
In its return to broadcast television on NBC, the revamped NBA All-Star Game bounced back both on the court and ...
Linear leads way as NBA remains up at All-Star break
NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners.
On the Air: The next generation of championship announcers
On the latest "On the Air," Armand Broady highlights the next generation of championship play-by-play voices.
How NBC plans to make its sports-heavy February “legendary”
Once Mike Tirico is finished calling his first Super Bowl championship and the confetti flutters over Levi's Stadium, he will ...
