NBA Cup Final tops three million mark in Prime Video debut
The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
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The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
Despite a move from linear television to streaming, the NBA Cup semifinals posted a healthy increase over last year.
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no match for ...
One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
One month into the new NBA media rights deal, viewership remains well above the same point last year.
NBA viewership is beginning to stabilize after a hot start out of the gates, but still remains well above a ...
The NBA maintained its strong Opening Week pace in week two of the season.
The new NBA media rights deal paid early dividends in the Opening Week of the season.
After a strong start on Opening Night, the second night of the NBA season delivered big gains of its own ...
The NBA returned to NBC in a big way Tuesday night.
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