Thursday (3/28) sports ratings: Sweet Sixteen, Opening Day and more
The NCAA men's basketball Sweet Sixteen of course topped the sports viewership charts for Thursday, March 28.
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The NCAA men's basketball Sweet Sixteen of course topped the sports viewership charts for Thursday, March 28.
Thursday's NCAA Sweet Sixteen viewership increased slightly from last year.
A pair of routs in the NCAA men's basketball tournament were no match for last year.
If no longer on a record pace, viewership for the NCAA men's basketball tournament is still slightly outpacing last year.
James Madison's upset of Wisconsin topped the sports viewership charts for Friday, March 22.
The NCAA men's basketball tournament dominated Thursday's sports ratings.
Another opening round upset of Kentucky led the opening day of the NCAA men's basketball tournament.
The second night of the NCAA men's "First Four" topped the sports viewership charts for Wednesday, March 20.
Virginia could barely score on the court Tuesday night, but the ratings were a different story.
The NCAA men's basketball tournament ended with a record-low.
© 2026 Jon Lewis, Sports Media Watch