Saturday (3/30) sports ratings: March Madness, MLB, UFL and more
The NCAA men's and women's basketball tournaments led the way on the final Saturday of March.
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The NCAA men's and women's basketball tournaments led the way on the final Saturday of March.
The ratings records continue to fall as Caitlin Clark and Iowa move through the NCAA women's basketball tournament.
The NCAA men's and women's Sweet 16 both posted increases over last year on Friday, March 29.
Caitlin Clark and Iowa headlined a banner viewership day for women's college basketball.
Men's and women's college basketball topped the first Saturday of March Madness.
Caitlin Clark is delivering the kinds of audiences in the second round that were once reserved for a national championship ...
Yet more viewership milestones for Caitlin Clark.
James Madison's upset of Wisconsin topped the sports viewership charts for Friday, March 22.
The NCAA men's basketball tournament dominated Thursday's sports ratings.
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© 2026 Jon Lewis, Sports Media Watch