No Result
View All Result
Today's Games

Tag: News about Nielsen

Load More
Sponsored
YouTube TV
Get $75 off YouTube TV ($15 off for 5 months) when you sign up today. New users only. Cancel Anytime. Terms apply
Sports Ratings Tracker
logoTalladega
Last weekend’s NASCAR Cup Series race from Talladega (Ala.) averaged a 2.1 rating and 3.97 million viewers on FOX, down a tick in ratings and 2% in viewership from last year (2.2, 4.04M). Excluding 2020, when the race was delayed several weeks and then postponed due to rain, Carson Hocevar’s win was the least-watched spring Talladega race since it began airing on FOX in 2001. Read more
logoNBA Playoffs on NBC
Monday’s Pistons-Magic first round NBA playoff Game 4 averaged a combined 5.4 million viewers on NBC across Nielsen and Adobe Analytics, up 155% from a Nielsen-only audience of 2.1 million for a non-exclusive Cavaliers-Heat Game 4 on TNT Sports last year. Read more
logoStanley Cup Update
Coverage of the NHL Stanley Cup Playoffs was averaging 1.15 million viewers through the first five days, up 76% from last year and the highest average on record at that point of the postseason. This year’s average is up 30% from the previous high of 887,000 in 2012, and up 39% from the previous high during the current media rights deal — 832,000 in 2024.
logoWomen’s National Championship
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
logoNCAA Women’s Tournament
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
logoDarlington
Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
logoParalympics
The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more

Latest Posts

No Result
View All Result

© 2026 Jon Lewis, Sports Media Watch