NBA sees big increase in viewership for first month of new rights deal
One month into the new NBA media rights deal, viewership remains well above the same point last year.
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One month into the new NBA media rights deal, viewership remains well above the same point last year.
After a strong start on Opening Night, the second night of the NBA season delivered big gains of its own ...
On a mixed weekend for the NBA, the league's contenders and pretenders sent viewership in opposite directions.
TNT's NBA viewership improved in the month of February, both over last year and the prior months this season. Plus: ...
Super Bowl pregame viewership increased double-digits, but the Eagles' lopsided win dragged down the postgame shows.
Neither team is moving the needle as much as in past seasons, but Lakers-Warriors remains the strongest TV draw in ...
The combination of more ABC games, fewer NFL games, and close, compelling finishes helped the NBA to a massive rebound ...
ESPN suffered more declines for NBA coverage; a star-studded edition of "The Match" opened on a low note.
A matchup of the undefeated Cavaliers and defending champion Celtics gave TNT a boost Tuesday night.
The Easter Sunday holiday boosted several sports properties, including the most-watched basketball game of any kind in two years.
© 2026 Jon Lewis, Sports Media Watch