NBA Cup Final tops three million mark in Prime Video debut
The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
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The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
Despite a move from linear television to streaming, the NBA Cup semifinals posted a healthy increase over last year.
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no match for ...
One month into the new NBA media rights deal, viewership remains well above the same point last year.
After a strong start on Opening Night, the second night of the NBA season delivered big gains of its own ...
On a mixed weekend for the NBA, the league's contenders and pretenders sent viewership in opposite directions.
TNT's NBA viewership improved in the month of February, both over last year and the prior months this season. Plus: ...
Super Bowl pregame viewership increased double-digits, but the Eagles' lopsided win dragged down the postgame shows.
Neither team is moving the needle as much as in past seasons, but Lakers-Warriors remains the strongest TV draw in ...
The combination of more ABC games, fewer NFL games, and close, compelling finishes helped the NBA to a massive rebound ...
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