NBA sees big increase in viewership for first month of new rights deal
One month into the new NBA media rights deal, viewership remains well above the same point last year.
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One month into the new NBA media rights deal, viewership remains well above the same point last year.
The NBA returned to NBC in a big way Tuesday night.
The first NBA Finals Game 7 in nine years delivered the league's largest audience in six.
Ratings predictions for Game 7 of the NBA Finals.
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched on record ...
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
Despite a competitive game and surprising outcome, Game 3 of the NBA Finals hit another viewership low.
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not enough to ...
A lopsided Western Conference Finals ended on a low note Wednesday night.
Viewership rebounded, if still below last year, for the only competitive game of the now-completed NBA Western Conference Finals.
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