After early round gains, NBA starts WCF with milestone for Spurs-Thunder
A highly-anticipated Western Conference Finals seems poised to turbocharge an NBA playoff audience already up double-digits through the first two ...
Tag: Timberwolves TV Ratings
The Needle: Is the NBA ready for Prime’s Game 7?
On the latest edition of "The Needle," a look at the stakes and expectations for the first streaming-exclusive NBA Game ...
The Wemby effect? Spurs emerging as top draw in second round
The San Antonio Spurs were a ratings drag during the days of Tim Duncan, but the Victor Wembanyama era promises ...
NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
The first round of the NBA Playoffs had a strong close, with Sixers-Celtics hitting a milestone leading out of the ...
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league's playoff viewership.
NBA playoff viewership rebounds quickly after weeknight NBC games
NBA playoff viewership bounced back in a big way after back-to-back weeknight doubleheaders on primetime broadcast television.
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed ...
Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA games on ...
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, the second edition of NBC's "Sunday Night Basketball" improved on the first and hit ...
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA's Martin Luther King Day games saw an expected lift over last year.
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