Clark attracts more than a million viewers to WNBA preseason game
The Caitlin Clark effect extends even to the preseason.
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The Caitlin Clark effect extends even to the preseason.
An examination of Caitlin Clark's impact on the WNBA in her rookie season.
One more time in a record-setting WNBA regular season, Caitlin Clark played in front of another seven-figure TV audience.
Even opposite an NFL game, the Caitlin Clark ratings machine rolls on.
The season's final matchup of Caitlin Clark and Angel Reese delivered yet another network record.
Can a WNBA game -- on ION, no less -- take top honors on the first Friday of the college ...
A look back at the WNBA's run of viewership milestones in the first half of its season.
The WNBA is poised for sharply increased media rights revenue under the NBA's looming deals with Disney, Comcast and Amazon.
Caitlin Clark continues to be the WNBA's biggest draw, but the league is drawing some of its best numbers in ...
In the Caitlin Clark era, WNBA audiences that would have once qualified as milestones have become routine.
© 2026 Jon Lewis, Sports Media Watch