Archive for February, 2010

Once the biggest sure thing among athlete endorsers, golfer Tiger Woods has lost another sponsor. Gatorade announced on Friday that it will end its sponsorship agreement with Woods, three years into a five-year deal worth […]

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Olympics Hits Low Point

NBC, Olympics, Ratings February 26, 2010 at 1:56 PM 0 comments

For the first time during the 2010 Vancouver Olympics, primetime coverage on NBC drew less than 20 million viewers. Wednesday night coverage of the Winter Games drew an 11.9/19 rating and 19.8 million viewers on […]

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SMW Q&A with Mike Soltys

ESPN, Interviews February 26, 2010 at 4:59 AM 0 comments

In Orlando for the opening of the ESPN Wide World of Sports complex, Sports Media Watch had a chance to speak with ESPN VP/Communications Mike Soltys. The conversation touched on the recent two-week suspension of […]

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In Orlando for the opening of the ESPN Wide World of Sports complex, Sports Media Watch had a chance to briefly speak with ESPN/ABC Sports President George Bodenheimer. The topic of discussion: ABC affiliates’ concern […]

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NBC viewers in the Mountain and Pacific time zones will see a television rarity on Friday afternoon — live coverage of the Olympics. Friday’s Men’s Hockey semifinal between Team USA and the winner of the […]

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For the second night in a row, ratings and viewership for the 2010 Vancouver Olympics slipped below the comparable night in 2006. Tuesday night coverage of the 2010 Winter Games drew a 12.6/20 rating and […]

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Ratings dropped for Danica Patrick‘s second NASCAR Nationwide Series race. Saturday’s Slater Bros. 300 drew a 1.5 U.S. rating (1.7 cable) and 2.3 million viewers on ESPN2, down 6% in ratings and 9% in viewership […]

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Question of the Day

ESPN, Question of the day February 24, 2010 at 12:01 AM 0 comments

Do You Agree With ESPN’s Two-Week Suspension of Tony Kornheiser?

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Tony Kornheiser will not make his next appearance on ESPN until next month. ESPN announced on Tuesday that Kornheiser will be suspended from Pardon The Interruption for the next two weeks, in the wake of […]

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For the first time, ratings for the Vancouver Olympics dipped below the comparable night in 2006. Coverage of the 2010 Winter Olympics drew a 12.5/20 rating and 20.9 million viewers on NBC Monday night, down […]

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