The Ratings Game: Team USA Hoops Victory Draws Fewer Than 900,000 Viewers

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Recent sports TV ratings news, including ratings for the FIBA World Championship gold medal game and college football numbers on ESPN and ESPN2.

  • Sunday’s USA/Turkey FIBA World Championship gold medal game drew a 0.62 U.S. rating and 886,000 viewers on ESPN, well below the network’s average for 2009-10 regular season NBA games (1.1, 1.561 mil). The telecast nearly doubled Game 1 of the Dream/Storm WNBA Finals on ABC, which aired in virtually the same timeslot (0.33, 450,000). (ESPN)
  • ESPN2 drew a 2.2 U.S. rating and 3.490 million viewers for Georgia/South Carolina last Saturday afternoon, up 38% in ratings and 28% in viewership from the same matchup on the comparable weekend last year — which also aired on ESPN2, but in primetime (1.6, 2.729 mil). Saturday night, Oregon/Tennessee drew a 1.6 and 2.709 million on ESPN2, even with last year’s aforementioned South Carolina/Georgia game. (Sports Business Daily)
  • Other college football ratings from last weekend: Friday’s West Virginia/Marshall game drew a 2.2 U.S. rating and 3.375 million viewers on ESPN, while the UTEP/Houston nightcap drew a 1.2 and 1.750 million. The latter drew a 4.7 rating in the Houston market. Meanwhile, Saturday night’s Stanford/UCLA game drew a 1.6 and 2.459 million. (Sports Business Daily, Houston Chronicle)
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