Ratings For Michigan/Ohio State Drop For Fourth Straight Year

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Ratings again declined for the Michigan/Ohio State rivalry game, although viewership rose slightly.

ABC drew a 4.0 final rating and 6.886 million viewers for Ohio State’s win over Michigan last Saturday. While the rating was down 5% from last year’s game (4.2) and down 7% from 2008 (4.3), the viewership was up 2% from last year (6.773 mil) and up 4% from ’08 (6.626 mil).

This marks the fourth straight year that ratings have dropped for the Michigan/Ohio State game, dating back to their #1 vs. #2 clash in 2006. That game drew a massive 13.0 rating.

Later in the day, regional action featuring Northwestern/Wisconsin in 70% of TV markets drew a 3.5 and 5.874 million viewers, up 30% in ratings from last year (MIA/USF: 2.7, viewership unavailable).

Rounding out the Saturday action, Saturday Night Football drew a 4.9 and 8.234 million viewers — up 9% in ratings and 15% in viewership from last year (ND/STAN*: 4.5, 7.184 mil). For more on that telecast, click here.

On Black Friday, West Virginia/Pittsburgh drew a 2.3 final rating and 3.533 million viewers, up a tick in ratings from last year’s comparable game (ILL/CIN: 2.2, viewership unavailable).

Last year’s matchup between the teams, which also aired on Black Friday, drew a 2.5 and 4.137 million viewers on ESPN2 in primetime.

Colorado/Nebraska drew a 1.7 and 2.763 million viewers, flat in ratings compared to last year (NEB/COL: 1.7, viewership unavailable).

(Ratings from Sports Business Daily)

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