After a down year in 2010, the Yankees/Red Sox rivalry is again captivating television viewers.
The latest battle between the Yankees and Red Sox earned a 3.0 U.S. rating and 4.722 million viewers on ESPN Sunday night, up 100% and 105%, respectively, from the nineteenth Sunday night telecast last season (PHI/NYM: 1.5, 2.305M).
The game ranks as the most-viewed MLB telecast of the season on any network, and the most-viewed telecast on ESPN since 2007 (NYY/BOS: 5.304M).
On Saturday, regional MLB action featuring Yankees/Red Sox in 81% of TV markets earned 4.10 million viewers on FOX, up 59% from last year (CHC/STL*: 2.583M), and the most-viewed afternoon MLB telecast on the network since 2008 (BOS/NYY*: 4.538M).
Friday’s matchup earned 533,000 viewers on MLB Network, a season-high, and the network’s second-most viewed game ever. Keep in mind the MLB Network telecast was blacked out in Boston and New York.
Last year, the Yankees/Red Sox rivalry underperformed on ESPN and Fox Sports, with ratings for the rivals’ nationally televised Saturday afternoon and Sunday night games routinely finishing in the low 2.0 range.