Indy 500: Race Earns Second-Lowest Overnight; Pre-Race Coverage Up Big

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Though down only slightly from last year, the 2012 Indianapolis 500 earned one of the lowest overnights ever for the event.

The IndyCar Series Indianapolis 500 drew a 4.1 overnight rating on ABC Sunday afternoon, down 5% from last year (4.3), but up a tick from 2010 (4.0).

The 4.1 overnight is the second-lowest for the Indy 500 since the race began airing live in 1986. As recently as 2008, the race drew a 5.1 overnight.

Though the race itself was down from last year, the prerace portion of ABC’s coverage earned a 1.9 overnight — up 46%.

For some perspective, the rain-delayed 2012 Daytona 500 drew a 7.7 rating in primetime.

Overnight Ratings For the Indianapolis 500
Past decade

(Sunday’s numbers from ESPN)

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  • Td303

    They put on the best show possible on the track. Maybe is was the lack of Danica, or maybe the dogs don’t like the dog food. But I thought IndyCar dished up some tasty chow on Sunday.

    TD