While CBS, FOX and NBC each hit season-highs on Saturday, ABC stumbled to a record low for “Saturday Night Football.”
The Oklahoma State/Kansas State “Saturday Night Football” game earned a 1.9 overnight rating on ABC, down 10% from regional action featuring the same matchup last year (2.1), and down 32% from coverage featuring Arizona/Stanford in 2010 (2.8).
The 1.9 overnight is the lowest ever for “Saturday Night Football” (dates back to 2006). The previous record low was set by last year’s previously mentioned game.
Saturday’s game wilted in the face of primetime competition on CBS and FOX. CBS drew a 7.0 overnight for Alabama/Louisiana State, while FOX earned a 3.5 for Southern Cal/Oregon.
Earlier Saturday, regional action featuring Nebraska/Michigan State drew a 2.6 overnight — down 42% from coverage featuring Texas A&M/Oklahoma last year (4.5), and down 28% from coverage featuring Washington/Oregon in 2010 (3.6).
The telecast was outdrawn head-to-head by Pittsburgh/Notre Dame on NBC (4.3), but topped both Mississippi/Georgia on CBS (2.0) and TCU/West Virginia on FOX (1.0).
In the first game of the ABC tripleheader, regional action featuring Oklahoma/Iowa State drew a 2.0 overnight. There was no comparable window last year.
(Saturday’s overnights from Sports Business Daily)