Once again, NASCAR on FS1 declined by double-digits and hit a multi-year low.
NASCAR Sprint Cup racing from Sonoma, CA, earned 3.7 million viewers on Fox Sports 1 Sunday afternoon, down 20% from last year and 2013 (4.7M both years), and the least-watched edition of the race since at least 2002 (viewership prior to 2003 was not available).
Prior to this year, the race aired on TNT (2007-14) and the FOX broadcast network (2001-06). In those years, viewership rose as high as 8.8 million on FOX in 2005 and never dipped below 4.5 million on TNT in 2010.
All six NASCAR Sprint Cup races on FS1 had a double-digit decline in viewership, ranging from a 17% slide for Michigan to a 57% plummet for the rain-delayed Kansas race. Five of the six races hit more than a 10-year low in viewership, and the Kansas race was the least-watched since it began in 2011.
Though low overall, the race did well by FS1 standards. It earned the network’s ninth-largest audience since rebranding from Speed Channel in 2013, with this season’s NASCAR slate accounting for five of the top ten.
(Sun. numbers via ShowBuzz Daily)
