NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR's ratings story depended primarily on the methodology used to measure the ...
Tag: NASCAR Ratings
NASCAR Nashville numbers show another big methodological difference
For the second-straight week, the NASCAR viewership story differed considerably based on the methodology being reported.
NASCAR Coke 600 ratings tell different stories depending on methodology
The viewership story for NASCAR's Coca-Cola 600 depends on the methodology.
NASCAR moving away from Nielsen “Big Data + Panel” metric
The new Nielsen "Big Data + Panel" era has corresponded with record audiences but no shortage of detractors, and now ...
The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings
On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick ...
Ratings still show no sign of a ‘Jordan effect’ in NASCAR
There is no sign yet that Michael Jordan's run of success is impacting NASCAR ratings.
Daytona 500 audience rebounds despite competition
Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years.
The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where, ...
TNT NASCAR average within range of Prime, trails FS1
In its return to NASCAR, TNT Sports averaged about as many viewers as the sport's other newcomer this season, Prime ...
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
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