No change to NASCAR linear viewership trend as season shifts to USA
The USA Network portion of the NASCAR season began much the same way the TNT portion ended.
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The USA Network portion of the NASCAR season began much the same way the TNT portion ended.
NASCAR viewership continues to take a "Big Data" hit on linear TV.
When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing.
In its return to linear television, NASCAR's recent "Big Data" lift went in reverse.
The second season of NASCAR on Prime Video posted an increase in viewership.
For the third time in as many weeks, NASCAR's ratings story depended primarily on the methodology used to measure the ...
For the second-straight week, the NASCAR viewership story differed considerably based on the methodology being reported.
The viewership story for NASCAR's Coca-Cola 600 depends on the methodology.
The new Nielsen "Big Data + Panel" era has corresponded with record audiences but no shortage of detractors, and now ...
On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick ...
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