The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings
On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick ...
Tag: NASCAR Ratings
Ratings still show no sign of a ‘Jordan effect’ in NASCAR
There is no sign yet that Michael Jordan's run of success is impacting NASCAR ratings.
Daytona 500 audience rebounds despite competition
Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years.
The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where, ...
TNT NASCAR average within range of Prime, trails FS1
In its return to NASCAR, TNT Sports averaged about as many viewers as the sport's other newcomer this season, Prime ...
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by ...
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Coke 600 hits low, loses pace, but trends younger in Prime debut
The NASCAR on Prime Video era began with room to grow in the ratings.
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