The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings
On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick ...
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On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick ...
There is no sign yet that Michael Jordan's run of success is impacting NASCAR ratings.
Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years.
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where, ...
The inaugural season of Unrivaled finished near a high note; NASCAR hit a new cable high, and suffered another big ...
The NASCAR Cup Series hit a four-year cable high at Phoenix, but lost nearly a third of its audience from ...
IndyCar began its new FOX era with a big increase, but NASCAR still dominated weekend motorsports viewership despite a slight ...
The NASCAR Cup Series delivered its top post-Daytona audience in four years, but it is the Xfinity Series on newcomer ...
The Daytona 500 rebounded from last year's Monday edition, but remained on the low side thanks to rain.
The new women's basketball league Unrivaled delivered its top audience yet for the final rounds of its 1x1 tournament.
© 2026 Jon Lewis, Sports Media Watch