For the second straight week, NASCAR’s Chase For the Cup hit a record-low on NBCSN.
NASCAR Sprint Cup racing from New Hampshire drew a 1.8 final rating and 2.9 million viewers on NBCSN Sunday afternoon, down 25% in ratings and 24% in viewership from last year (2.4, 3.9M) and down 25% and 21%, respectively, from 2013 (2.4, 3.7M), both of which aired on ESPN.
Excluding rainouts, the race ranks as the lowest rated and least-watched Chase For the Cup telecast ever (112 telecasts dating back to 2004). The previous low was set by the Chicago race one week earlier (1.9, 3.2M).
It also ranks as the lowest rated fall New Hampshire race since at least 2000 and the least-watched since at least 2001. The previous lows were a 2.2 and 3.5 million for the 2012 edition. As recently as 2008, the race pulled in a 3.8 and 6.1 million on broadcast network ABC.
For the season, only the Kansas race on Fox Sports 1 scored a lower rating and viewership (1.6, 2.5M). That race took place on a Saturday night. No Sunday race has had a poorer performance since at least 2007, and likely much further back than that.
Ratings and viewership have now declined for all sixteen NASCAR races on cable this season, with each either hitting a record-low or the lowest marks in over a decade.
(Wknd. numbers from Twitter, ShowBuzz Daily)
