Past the halfway point of 2017, here is a look at the year’s most-watched events so far.
Photo by Rich Graessle/Icon Sportswire
The NFL owns the ten largest sports audiences of the year, led as usual by the Super Bowl. In a rarity, neither the AFC nor NFC title games took second-place. That distinction belongs to Packers-Cowboys in the Divisional Round, which had 48.5 million viewers.
Sporting Events in the Top 50Outside of the NFL, the Clemson-Alabama college football national championship earned the largest audience of the first half, ranking 11th overall with 25.3 million viewers. Not far behind, the clinching game of the NBA Finals clocked in at 24.5 million viewers (#13) and the North Carolina-Gonzaga men’s basketball championship had 23.0 million (#15).
Further down, the Kentucky Derby ranks 24th (16.4M), the Daytona 500 29th (11.9M), final round of The Masters 30th (11.1M) and MLB All-Star Game 38th (9.2M). The clinching game of the Stanley Cup Final made the list at #50, the first time since this feature started in 2009 that any top 50 event had fewer than 7.0 million viewers (6.985M). This time last year, the 50th ranked event had 8.1 million — and the Olympics were yet to come.
MOST-WATCHED SPORTING EVENTS OF 2017 Through July 12; does not include streaming SportsMediaWatch.com
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more
NASCAR Cup Series racing from Las Vegas averaged a 1.4 rating and 2.77 million viewers on FS1 last Sunday, down a tick and 8% respectively from last year (1.5, 3.0M). Denny Hamlin’s win, which peaked with 3.3 million, was the third of the first five races this season to dip from last year. Read more
Sunday’s United States-Canada Winter Paralympics sled hockey final averaged 1.2 million viewers across NBC, CNBC and Peacock, per a combination of Nielsen and Adobe Analytics — the largest sled hockey audience on record. Read more
IndyCar Series races are averaging 1.33 million viewers on FOX to start the season, up 48% from the first three races of last season (895K), including an audience of 1.34 million for this past weekend’s race from Arlington, Texas. Last year’s third race, Long Beach in April, averaged 552,000. Read more
