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Home › Features › Year in Review › 2008 in review › Reviewing the Idle notes for ’08.

Reviewing the Idle notes for ’08.

by Jon Lewis
18 years ago
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Reviewing the predictions made on this site last January 1, on a Nostradamus scale of 1 to 10.

“After disappointing ratings for Wild Card weekend, the NFL sees record ratings for playoff games involving the Patriots, Packers and Cowboys. The AFC Championship Game, between the Colts and Patriots, and the NFC Championship Game, between the Packers and Cowboys, average ratings of 29.1 and 27.6, respectively. The Super Bowl, between the Patriots and Cowboys, is the highest rated Super Bowl ever, with a 49.7 rating.”

  • 8: The NFL drew its highest ratings in decades during the playoffs. The AFC title game did not draw a 29.1 — but the NFC title game, between the Packers and Cowboys, drew a 29.0. Meanwhile, the Super Bowl was not the highest rated ever, but it was the most viewed ever, with 97.5 million viewers.

“Despite the Cavaliers and Heat both missing the playoffs, the NBA sees its ratings increase thanks to the Celtics and Lakers. The Celtics play the Pistons in the Eastern Conference Finals; the series ends in six games and is the highest rated Conference Final since 2002, averaging a 5.0. The Lakers, in the midst of a magical playoff run, play San Antonio in the Western Conference Finals, helping TNT to some of its best ever NBA playoff ratings. Unfortunately for the league, the Pistons and Spurs win each series, and advance to the NBA Finals — which average a record low 6.0 on ABC.”

  • 8: Through the Conference Finals, this prediction was practically correct. The Celtics and Pistons did play in the East Finals, which was in fact the highest rated Conference Final ever on ESPN (but not the highest rated overall since ’02). Meanwhile, the Lakers and Spurs did play in the West Finals, which was the second-highest rated ever on TNT. Where did it go wrong? Luckily for the NBA, it was Celtics/Lakers in the Finals — not Pistons/Spurs.

“Off of the momentum from the NHL Winter Classic on New Year’s Day, NBC sees slight increases for its regular season NHL coverage. The Stanley Cup Finals between the Rangers and Red Wings see huge increases in the U.S.; the series averages a 2.8 rating on NBC, up 75% from a 1.6 average for Ducks/Senators.”

  • 9: The NHL did see a slight increase in regular season ratings due to the Winter Classic (1.0 average, up 11% from 0.9 the previous year). Meanwhile, the Stanley Cup Finals did see huge increases in the U.S., averaging a 3.2 on NBC — not a 2.8. But it was the Pittsburgh Penguins who played Detroit, not the New York Rangers.

“Baseball ratings take a dive on FOX, falling to a record low 1.9 during the regular season. Just when it looks as if baseball may be losing its popularity, however, big market teams save the playoffs. The Yankees play the Red Sox in the ALCS on TBS, and Game 7 of the series draws becomes the most viewed cable program ever (19.1 million viewers). Meanwhile, the Dodgers and Cubs play in a six-game NLCS, which averages a 7.9 rating on FOX. The World Series, between the Yankees and Dodgers (otherwise known as the Torre Bowl), averages a 14.1 rating — the highest since 1999.”

  • 5: This was half right. Regular season MLB ratings on FOX did hit a record low 2.0 rating, and Game 7 of the ALCS was the most viewed cable program ever (but 13.4 million). Where did it go wrong? Dodgers/Cubs happened in the LDS, not the LCS — and FOX did not come anywhere close to a 14.1 rating, instead averaging a record low 8.4.

“David Beckham and the L.A. Galaxy make the MLS Cup. The game, which is moved into prime-time, draws a record high 2.1 rating.”

  • 0: Not even close.

“NASCAR ratings continue to slide. The Daytona 500 draws less than a 10.0 rating for the first time in eight years, and ratings on ABC plummet when fans become fed-up with new NASCAR Countdown analyst Miley Cyrus.”

  • 2: Somewhat tongue in cheek, and not close. The Daytona 500 drew a 10.2 rating, and while ratings on ABC fell, it was no plummet.

“The NHL signs a television contract with ESPN, which puts hockey back on ESPN for the first time since 2004. ESPN2 airs games on Saturday nights after bowling and NFL Live.”

  • 0: Again, not even close.

“Dan Patrick signs a deal to join NBC. Patrick becomes the third co-host of Football Night in America, which devolves into madness after Week 8 of the NFL season.”

  • 10: Nailed it, although this was not going too far out on a limb. Patrick joined Football Night in America in July, and became the third co-host of the show. Whether it devolved into madness after Week 8 is debatable.

“Tony Kornheiser leaves Monday Night Football. He is replaced by Skip Bayless.”

  • 0: Not even close.

“The NFL Network gives up on its battle with cable operators, and sells the rights to the Thursday-Saturday package of NFL games to the highest bidder — Versus.”

  • 3: Not quite. However, the NFL did briefly discuss partnering with ESPN to put NFL Network programming on ESPN Classic.

Previous Post

Story of sports media 2008.

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Should TNT discipline Charles Barkley?

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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logoPrime Video WNBA highs
Thursday’s Fever-Wings WNBA regular season game averaged 1.07 million viewers on Prime Video, marking the streamer’s largest WNBA audience. (Prime carried WNBA games prior to this season, but those were not Nielsen-rated.) Read more
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logoBaseball Regionals
The Little League baseball regionals averaged 632,000 across ESPN and ESPN2, up 22% from last year. (Note that not all games are carried on Nielsen-rated platforms.) The top game was Darien, Conn., vs. Bayonne, N.J. on August 14 with a 0.6 rating and 1.17 million viewers on ESPN — the third-largest audience for the baseball regionals. Read more
logoNASCAR Richmond
Last Saturday’s NASCAR Cup Series race from Richmond averaged a 0.8 rating and 1.47 million viewers on USA Network, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 0.8 and 1.52 million per the prior panel-only methodology NASCAR is reporting for its races — both up from last year’s race at the track (1.385M). Read more
logoNFL Preseason
Rams-Chiefs topped the first full week of the NFL preseason with a 1.2 rating and 2.38 million viewers on NFL Network last Saturday afternoon — up from Vikings-Texans last year (2.1M). Read more
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logoRecent MLB
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