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Hockey shafted again.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

NASCAR “Big Data” lift reverses in return to linear television

by Jon Lewis

4 hours ago

In its return to linear television, NASCAR's recent "Big Data" lift went in reverse.

Wimbledon, London - June 30, 2026 - AELTC: Serena Williams competing on Day Two of the 2026 Wimbledon Championships.
(Photo by Ben Radford / ESPN Images)

Serena’s return lifts ESPN to Wimbledon opening round high

by Jon Lewis

1 day ago

Serena Williams' return to tennis keyed a record start to Wimbledon for ESPN.

Mexico's Julian Quinones (16) is lifted in the air as he celebrates his team victory with his teammates during the World Cup round of 32 soccer match between Mexico and Ecuador in Mexico City, Tuesday, June 30, 2026. (AP Photo/Eduardo Verdugo)

Streaming audience surpasses linear for Mexico’s latest World Cup match on Telemundo

by Jon Lewis

1 day ago

In what would appear to be a first, more viewers watched Mexico's latest World Cup match via streaming platforms...

3EY4THB July 1, 2026: United States of America forward Folarin Balogun (20) celebrates after scoring a goal against Bosnia and Herzegovina in round 32 of the IFA World Cup 2026 game at Levi Stadium on Wednesday, July 1, 2026 in Santa Clara. (Credit Image: © Paul Kitagaki Jr./ZUMA Press Wire)

USMNT-Bosnia soars past previous viewership highs in preliminary tally

by Jon Lewis

1 day ago

The USMNT was already drawing lofty audiences throughout the group stage, but the knockout round of the FIFA World...

Comments 2

Zorgon says:

19 years ago

Instead of this, ABC would’ve taken up half of the 3rd quarter with an interview of the Bulls waterboy.
Anonymous says:

19 years ago

Jeez, they’re making it seem like he died or something…still better than ABC though.