- Last night’s Celtics/Pistons Game 5 drew a 5.3 overnight on ESPN, up 66% from a 3.2 overnight for Jazz/Spurs Game 5 last year. Through Memorial Day, ESPN’s 19 NBA telecasts have averaged a 3.1 cable rating, up 35% from a 2.3 last year.
- Through last Sunday, ESPN Sunday Night Baseball is down in key demos, but up in total viewers. Nine telecasts (eight on ESPN and one on ESPN2) have averaged 2.9 million viewers, up 3% from last year. However, ESPN’s ratings are down 2% among men 18-34 and 7% with men 18-49.
- With only one more race left on the schedule, FOX is almost assured higher ratings for its NASCAR coverage this year. Through twelve races, NASCAR on FOX is averaging a 5.9 rating, up 5% from a 5.6 last year. The next race on the schedule, the Best Buy 400, drew a 2.3/7 on a Monday afternoon last year, after being rained out the previous Sunday.
NFL believes it is meeting viewers where they are with streaming deals
The NFL sees Netflix not as a platform it is trying to drive viewers to join, but one where...
