Video of the day.

by Jon Lewis

18 years ago

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

NFL believes it is meeting viewers where they are with streaming deals

by Jon Lewis

5 hours ago

The NFL sees Netflix not as a platform it is trying to drive viewers to join, but one where...

Indiana Fever guard Caitlin Clark (22) drives the ball past Dallas Wings guard Azzi Fudd (35) during the first half of an WNBA basketball in Indianapolis, Saturday, May 9, 2026. (AP Photo/Doug McSchooler)

WNBA starts off of last year’s pace, but still on the high side

by Jon Lewis

12 hours ago

The new WNBA season opened with another milestone audience, if not quite at the level of last year's.

News: Fubo, Versant, Disney and more

by Derek Futterman

1 day ago

Fubo reportedly retracts offers to NBA teams for local broadcasts; Mark Lazarus discusses potential opportunities for Versant amid NFL...

PITTSBURGH, PA - DECEMBER 25: A detailed view of a Netflix Christmas Gameday sign during the regular season NFL football game between the Kansas City Chiefs and Pittsburgh Steelers on December 25, 2024 at Acrisure Stadium in Pittsburgh, PA. (Photo by Mark Alberti/Icon Sportswire)

Netflix officially announces expanded NFL deal

by Jon Lewis

2 days ago

The NFL has officially reached a new deal with Netflix that will see the streamer bookend the season.

Comments 3

Anonymous says:

18 years ago

Does anyone know the name of the piano piece playing in the background?
Anonymous says:

18 years ago

this one is mind-blowing..added to my favorites on youtube.

No wonder Time Magazine used this “there can only be one” campaign on their cover.

the only negative thing is that this year’s commercials are so good that I don’t really know how the league can make even better commercials next year.

-Andrew
Anonymous says:

18 years ago

There commercials are only getting better and better. Best one i have seen in a long time. Great to see so many players talk and watch great plays, its perfect. I expect to see more of this. Plus they had to impove on that bird and magic commercials that was just ugly.