Video of the day.

U.S. Open numbers game.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Pittsburgh, PA - April 23, 2026 - Acrisure Stadium: Theatre set of the NFL Networks NFL Draft coverage during the 2026 NFL Draft.
(Photo by Phil Ellsworth / ESPN Images)

NFL Network, ESPNU, to carry Super Bowl altcasts

by Jon Lewis

19 hours ago

Acquired by Disney just in time for the company's first Super Bowl in 20 years, NFL Network will carry...

NFL ON CBS - New England Patriots versus the New York Jets game on September 24, 2023. Pictured: Jim Nantz and Tony Romo. Photo: Mary Kouw/CBS ©2023 CBS Broadcasting, Inc. All Rights Reserved.

After Romo, the chemistry question follows Nantz

by Armand Broady

20 hours ago

Sports broadcasting is often likened to painting. The announcer is the artist, his words the brush, and the competition...

Pat McAfee is pictured hosting a show from the Ernest N. Morial Convention Center in New Orleans leading up to Super Bowl LIX. Courtesy: Derek Futterman, Sports Media Watch

News: McAfee-Super Bowl, MLB schedule, DAZN and more

by Derek Futterman

2 days ago

Pat McAfee will host an alternate broadcast of Super Bowl LXI; MLB proposes a shortened 154-game season; and a...

Atlanta Falcons running back Brian Robinson Jr. (15) makes a touchdown during the second half for an NFL Monday Night Football game against the New Orleans Saints in New Orleans, Monday, Oct. 5, 2026. (AP Photo/Ella Hall)

NFL primetime viewership lower in Week 4

by Jon Lewis

3 days ago

The lights were less bright in Week 4 of the NFL season. The latest edition of NFL "Monday Night...

Comments 3

Anonymous says:

18 years ago

Does anyone know the name of the piano piece playing in the background?
Anonymous says:

18 years ago

this one is mind-blowing..added to my favorites on youtube.

No wonder Time Magazine used this “there can only be one” campaign on their cover.

the only negative thing is that this year’s commercials are so good that I don’t really know how the league can make even better commercials next year.

-Andrew
Anonymous says:

18 years ago

There commercials are only getting better and better. Best one i have seen in a long time. Great to see so many players talk and watch great plays, its perfect. I expect to see more of this. Plus they had to impove on that bird and magic commercials that was just ugly.