For the second straight week, an NFL telecast involving the Steelers has finished as the most viewed NFL game of the season.
FOX drew a 15.6/28 final rating and 25.7 million viewers for Cowboys/Steelers on Sunday afternoon, making the game the highest rated, most viewed NFL telecast of the season. The game, which the Steelers won, was down 15% in ratings and viewership from an 18.4 with 30.3 million for Patriots/Steelers on the comparable date in ’07.
So far this season, the late Sunday afternoon NFL window is averaging a 13.9 rating on FOX and CBS, down 3% from a 14.3 through the same point last year. FOX alone is averaging a 14.2 for its late afternoon games, up 3% from last year.
Of the five most viewed NFL telecasts this season, three of the games involve the Dallas Cowboys, and the top two games involve the Pittsburgh Steelers.
Most viewed NFL telecasts this season.
25.7 mil: Cowboys/Steelers (Sun., 12/7, 4:15 PM FOX)
25.5 mil: Patriots/Steelers or Jets/Broncos (Sun., 11/30, 4:15 PM CBS)
25.4 mil: Jets/Patriots (Sun., 9/14, 4:15 PM CBS)
23.6 mil: Cowboys/Cardinals (Sun., 10/12, 4:15 PM FOX)
23.3 mil: Cowboys/Giants (Sun., 11/2, 4:15 PM FOX)
