The NHL will continue airing on NBC for at least one additional season.
The Toronto Globe and Mail reports that the league is “expected to extend its TV deal with NBC through the 2009-10 season“, which would allow NBC to use NHL telecasts to promote its coverage of the 2010 Winter Olympics.
According to the paper, both the league and the network have made money off of the profit-sharing agreement, which began with the 2005-06 season, “but not a great deal.” The NHL and NBC each earned a profit of less than $5 million during a relatively successful 2007-08 season that saw the highest rated regular season game in years (the Winter Classic) and the highest rated Stanley Cup Finals in six years.
