With a match-up considered one of the best of the non-BCS bowl games, it is no surprise that viewership for the Poinsettia Bowl skyrocketed.
TCU’s victory over Boise State last Tuesday drew a 3.2 national rating and 5.1 million viewers on ESPN. The 5.1 million viewers marks a 115% increase from the 2.4 million who watched last year’s Poinsettia Bowl between Utah and Navy.
The Poinsettia Bowl was one of six college football bowl games to finish among the top 20 most viewed cable programs of the week.
