Sunday Night Football was up in ratings and viewership during the 2008 season.
The last SNF telecast of the year, Sunday’s Broncos/Chargers game, drew a 9.0 final rating and 14.9 million viewers on NBC, down 7% and 6% from a 9.7 with 15.8 million for Titans/Colts in ’07.
Overall, NBC averaged a 10.2 rating and 16.5 million viewers for seventeen NFL telecasts, up 2% and 4% from a 10.0 with 15.9 million in ’07. NBC was the second-highest rated of the five NFL rightsholders during the 2008 season, behind FOX but ahead of CBS, ESPN and NFL Network.
Sunday Night Football ratings/viewership in ’08.
8.6, 13.5 mil: Washington/Giants (9/4, 7 PM NBC); -25% and -24% from ’07.
11.2, 18.4 mil: Bears/Colts (9/7, 8:15 PM NBC); -3% and +1% from ’07.
10.8, 17.8 mil: Steelers/Browns (9/14, 8:15 PM NBC); +10% and +16% from ’07.
13.3, 22.2 mil: Cowboys/Packers (9/21, 8:15 PM NBC); +13% and +17% from ’07.
10.8, 17.3 mil: Eagles/Bears (9/28, 8:15 PM NBC); +15% and +16% from ’07.
8.8, 14.2 mil: Steelers/Jaguars (10/5, 8:15 PM NBC); -21% and -22% from ’07.
8.2, 13.1 mil: Patriots/Chargers (10/12, 8:15 PM NBC); +15% and +17% from ’07.
6.3, 10.0 mil: Seahawks/Buccaneers (10/19, 8:15 PM NBC); -24% and -25% from ’07.
10.6, 16.7 mil: Patriots/Colts (11/2, 8:15 PM NBC); +4% and +2% from ’07.
11.0, 17.6 mil: Giants/Eagles (11/9, 8:15 PM NBC); +2% and +1% from ’07.
11.6, 19.3 mil: Cowboys/Washington (11/16, 8:15 PM NBC); +25% and +33% from ’07.
9.5, 15.2 mil: Colts/Chargers (11/23, 8:15 PM NBC); -29% and -30% from ’07.
9.6, 16.0 mil: Bears/Vikings (11/30, 8:15 PM NBC); +5% and +11% from ’07.
8.1, 13.3 mil: Washington/Ravens (12/7, 8:15 PM NBC); even and +4% from ’07.
13.7, 23.1 mil: Giants/Cowboys (12/14, 8:15 PM NBC); +44% and +58% from ’07.
11.5, 18.9 mil: Panthers/Giants (12/21, 8:15 PM NBC); +32% and +34% from ’07.
9.0, 14.9 mil: Broncos/Chargers (12/28, 8:15 PM NBC); -7% and -6% from ’07.
