The record ratings for NBA All-Star Saturday Night were even more impressive than originally reported.
NBA All-Star Saturday Night drew a stellar 3.9 rating and 6.6 million viewers on TNT Saturday, up 26% and 27% from a 3.1 and 5.2 million last year, and easily the highest rated, most viewed NBA All-Star Saturday Night in history.
Earlier reports had NBA All-Star Saturday Night drawing a 3.5 and 5.8 million viewers.
NBA All-Star Saturday Night was the top program in all of television in total viewers and “and all key adult and male demos.” The event saw ratings increase by at least 20% among adults 18-34, 18-49 and 25-54 and men 18-34 and 18-49.
TNT’s coverage of NBA All-Star Saturday Night finished as the second-most viewed television program of the week on cable, behind Sunday’s NBA All-Star Game (4.5, 7.6 mil). All Star Saturday Night and the All-Star Game finish as the top two telecasts of the year on cable among adults 18-34 and 18-49 and men 18-34 and 18-49.
Overall, the top three and four of the top ten most viewed television programs on cable last week related to NBA All-Star Weekend.
Ratings for NBA All Star Saturday Night.
since 2005; all ratings are U.S. area ratings
2009: 3.9 (Sat., 2/14/09, 8:30 PM TNT)
2008: 3.1 (Sat., 2/16/08, 8:30 PM TNT)
2007: 3.1 (Sat., 2/17/07, 8:30 PM TNT)
2006: 2.9 (Sat., 2/18/06, 8:30 PM TNT)
2005: 2.9 (Sat., 2/19/05, 8:30 PM TNT)
Ratings for 2009 NBA All-Star Weekend.
all ratings are U.S. area ratings
1.2: NBA Rookie Challenge and Youth Jam (Fri., 2/13/09, 9 PM TNT)
3.9: NBA All-Star Saturday Night (Sat., 2/14/09, 8:30 PM TNT)
4.5: NBA All-Star Game (Sun., 2/15/09, 8:30 PM TNT)
