- Comcast and NBA Digital have agreed to a seven-year deal that will move NBA TV from the cable operator’s sports tier to its Digital Classic tier. The move, which will take place prior to the start of the 2009-10 season, will “add 8.8 million” subscribers to NBA TV’s distribution, “pushing it to more than 23 million.” This comes on the heels of NFL Network and NHL Network being moved to Digital Classic.
- For the fourth straight season, ABC will use its “Hall of Fame” introduction for the NBA Finals. The Emmy Award winning intro, which first debuted during the 2006 NBA Finals, features famous players and plays from NBA Finals past in a computer-generated hall of champions. This year’s version has been updated to include Paul Pierce from last year.
- The WNBA Phoenix Mercury made news earlier this week when they agreed to sell advertising space on their uniforms to identity-theft company LifeLock. The LifeLock logo will replace the Mercury wordmark on the team’s uniforms, marking the first branded jersey in the history of the NBA or WNBA. The New York Liberty may follow suit, and the NFL Green Bay Packers and Houston Texans are “hoping to take advantage of a new NFL rule” that allows teams to sell advertising space on practice jerseys.
After early round gains, NBA starts WCF with milestone for Spurs-Thunder
A highly-anticipated Western Conference Finals seems poised to turbocharge an NBA playoff audience already up double-digits through the first...
