NASCAR on FOX ended the way it began — with lower ratings.
The Autism Speaks 400, the final NASCAR race of the season on FOX, drew a 3.6/9 overnight rating on Sunday, down 14% from a 4.2/10 last year. Every single NASCAR race on FOX this season saw a double-digit decline in overnight ratings.
Excluding the rained-out ’07 race, the 3.6 overnight is the lowest for the Autism Speaks 400 since it moved to FOX in ’07.
Only three NASCAR races on FOX drew at least a 5.0 overnight during the 2009 season, compared to 6 races last year. Even excluding the rain-drenched Coca Cola 600, four NASCAR races drew overnight ratings below a 4.0. No NASCAR race on FOX drew a sub-4.0 overnight last season.
Overall, excluding the Coca Cola 600, FOX averaged a 4.6 overnight rating for 12 NASCAR races during the 2009 season, down 13% from a 5.3 for the 12 comparable races in ’08.
Overnight ratings for NASCAR on FOX during the 2009 season.
| Date | Event | Net | Rating | vs. ’08 |
|---|---|---|---|---|
| Sun., 2/15/09 | Daytona 500 | FOX |
8.0
|
-15%
|
| Sun., 2/22/09 | Auto Club 500 | FOX |
5.3
|
-13%
|
| Sun., 3/1/09 | Shelby 427 | FOX |
5.5
|
-11%
|
| Sun., 3/8/09 | Kobalt Tools 500 | FOX |
4.7
|
-16%
|
| Sun., 3/22/09 | Food City 500 | FOX |
4.1
|
-18%
|
| Sun., 3/29/09 | Goody’s Fast Relief 500 | FOX |
4.1
|
-16%
|
| Sun., 4/5/09 | Samsung 500 | FOX |
4.2
|
-11%
|
| Sat., 4/18/09 | Subway Fresh Fit 500 | FOX |
3.3
|
-18%
|
| Sun., 4/26/09 | Aaron’s 499 | FOX |
4.5
|
-13%
|
| Sat., 5/2/09 | Russ Friedman 400 | FOX |
3.7
|
-12%
|
| Sat., 5/9/09 | Southern 500 | FOX |
3.6
|
-16%
|
| Sun., 5/24/09 | Coca Cola 600 | FOX |
3.3
|
—
|
| Sun., 5/31/09 | Autism Speaks 400 | FOX |
3.6
|
-14%
|
|
Average overnight rating
|
4.6
|
-13%
|
||
