The NBA has swapped Big Macs for Steak Grilled Taquitos.
Sports Business Daily reports that Taco Bell has signed a four-year deal with the NBA to become the league’s official fast food sponsor. Taco Bell replaces McDonald’s, which had been the NBA’s fast food sponsor since 1990.
The deal “includes a heavy media component on [ESPN, ABC and TNT].” Additionally, Taco Bell will replace Playstation as the title sponsor of the Skills Challenge at All-Star Weekend.
Meanwhile, the NFL recently signed a three-month partnership with IHOP, starting this August. IHOP is the NFL’s first “sponsor in the restaurant category since KFC?s brief run during the playoffs early this year.”
As part of the partnership, IHOP will promote “two forthcoming football-themed menu items,” including ‘NFL Stuffed French Toast’. Cardinals’ WR Larry Fitzgerald and Eagles QB Donovan McNabb have both taped ads for IHOP that will hit the air this August.
