Opposite college football, FOX sunk to a season low for MLB coverage.
Regional action featuring Red Sox/White Sox drew a 1.3/3 final rating on FOX Saturday, the lowest rating of the season for MLB on FOX — but up 8% from a 1.2 last year.
This marks the 15th time this season that FOX has failed to draw at least a 2.0 rating for MLB coverage, and the 4th time this season that the net has drawn a rating of 1.5 or lower.
Through September 5, FOX is averaging a 1.9 rating for MLB coverage, off 5% from a 2.0 through the same point last year, and down 17% from a 2.3 through the same point in ’07.
