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Home › News › Idle Notes › Idle notes

Idle notes

by Jon Lewis
17 years ago
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  • ESPNDallas.com will launch this Monday, to “coincide with the Cowboys’ home game” on Monday Night Football. ESPNDallas.com will be the third city-specific ESPN website to launch, following ESPNChicago.com and ESPNBoston.com.
  • Kraft Sports Group, which owns the New England Patriots, has been tapped to “sell advertising for” the new ESPNBoston.com.
  • Verizon and NBA Digital have agreed to a deal that will add NBA TV and NBA League Pass “to the FiOS TV channel lineup.” The deal will “expand the distribution of NBA TV to millions of new customers this year.”
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoNHL Draft
Last Friday’s opening round of the NHL Draft averaged 616,000 viewers on ESPN, up 15% from last year, and behind only the Connor Bedard draft of 2023 (681K) as the most-watched on record.
logoSeason Premiere
The season premiere of the BIG3 basketball league — including a Miami-Los Angeles game that was shortened after an altercation — averaged 560,000 viewers on CBS last weekend, on par with last year’s season average.
logoRecent Fever games
Last Thursday’s Dream-Fever WNBA regular season game averaged 816,000 viewers on Amazon Prime Video, the largest WNBA audience yet for the streamer, which is in its first season of carrying Nielsen-rated games. Read more
logoCanadian Open
The week prior to the U.S. Open, the final round of the PGA Tour Canadian Open averaged 2.34 million viewers on CBS — down slightly from last year’s 2.38 million. Third round action drew 1.68 million the previous day.
logoLocal NBA Finals ratings
San Antonio led all markets for the NBA Finals, averaging a 25.9 rating for the Spurs’ five-game defeat at the hands of the Knicks. That figure almost certainly trails each of the Spurs’ previous NBA Finals — the market routinely delivered local ratings in the 30s and 40s during those years — albeit in a different era of television (and Nielsen methodology). Read more
logoMCWS
Airing in the window that used to belong to “Sunday Night Baseball,” last weekend’s West Virginia-North Carolina Men’s College World Series game averaged 2.0 million viewers on ESPN — the third-largest audience on record for a non-final Men’s College World Series game. Read more
logoWNBA
Wednesday’s Tempo-Fever WNBA regular season game averaged 1.00 million viewers on USA Network, marking the largest audience for a WNBA game on cable or streaming this season.
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© 2026 Jon Lewis, Sports Media Watch