Despite finishing well behind Favre-fueled FOX, CBS still drew decent enough numbers for NFL coverage during Week 8.
Last Sunday’s NFL singleheader on CBS (featuring Jets/Dolphins) drew an 8.4 rating and 13.5 million viewers — up 12% in ratings and 14% in viewership from comparable coverage last year (7.5, 11.9 mil), and up 31% and 29%, respectively, from last week’s singleheader (6.4, 10.5 mil).
Despite the increase, the 8.4 is the third-lowest of the season for the NFL singleheader.
Through Week 8, CBS is averaging 15.8 million viewers for NFL coverage, up 4% from 15.3 million through the same point last year. Of the four NFL television partners, CBS is averaging the second-fewest viewers for NFL coverage — ahead of only cable network ESPN (14.4 mil).
Ratings/viewership for NFL on CBS through Week 8
| Week | Date | Featured game | Net | Rating | Viewers |
|---|---|---|---|---|---|
|
1
|
Sun., 9/13/09 | Jets/Texans | CBS |
7.1
|
11.4 mil
|
|
2
|
Sun., 9/20/09 | Patriots/Jets | CBS |
8.5
|
14.0 mil
|
| Steelers/Bears | CBS |
14.5
|
23.9 mil
|
||
|
3
|
Sun., 9/27/09 | Titans/Jets | CBS |
6.8
|
11.1 mil
|
| Steelers/Bengals | CBS |
10.9
|
18.2 mil
|
||
|
4
|
Sun., 10/4/09 | Ravens/Patriots | CBS |
10.1
|
15.8 mil
|
|
5
|
Sun., 10/11/09 | Raiders/Giants | CBS |
6.7
|
10.3 mil
|
| Patriots/Broncos | CBS |
12.7
|
20.9 mil
|
||
|
6
|
Sun., 10/18/09 | Ravens/Vikings | CBS |
9.3
|
15.1 mil
|
| Titans/Patriots | CBS |
14.6
|
23.9 mil
|
||
|
7
|
Sun., 10/25/09 | Patriots/Buccaneers | CBS |
6.4
|
10.5 mil
|
|
8
|
Sun., 11/1/09 | Jets/Dolphins | CBS |
8.4
|
13.5 mil
|
Sources: Nielsen, Sports Business Daily
