- College basketball did poorly on CBS last weekend. Opposite the Cardinals/Saints Divisional Round game, last Saturday’s Illinois/Michigan St. matchup drew a mere 0.6 final rating — down 54% from last year’s comparable game, which did not go head-to-head with the NFL. Sunday’s Connecticut/Michigan matchup, which aired opposite Cowboys/Vikings, also drew a 0.6 rating — actually up 20% from last year. (Sports Business Daily)
- ESPN fared considerably better with its college basketball coverage last week. The network drew a 1.3 U.S. rating and 1.9 million viewers for Syracuse/West Virginia last Saturday, and a 1.3 and 1.8 million for the Georgia Tech/North Carolina game that followed. Neither game went head-to-head with NFL coverage. ESPN’s top college basketball game of last week was a January 12 Kentucky/Florida matchup, which drew a 1.6 and 2.5 million. (Sports Business Daily)
- NBC’s coverage of the U.S. Figure Skating Championships drew a 1.3 final rating on Saturday and a 1.5 on Sunday. The telecasts were the top non-NFL sports programs of the week on broadcast. (Sports Business Daily)
Viewership up for second season of NASCAR on Prime Video
The second season of NASCAR on Prime Video posted an increase in viewership.
